Which of the following lists the four promotional techniques?

• A. Direct mail, Networking events, Loyalty programs, Digital banners
• B. Personal sales, Sales Promotion, Public relations, Advertising
• C. Sponsorships, Public speaking, Radio ads, Email campaigns
• D. Loyalty rewards, Coupons, Free play, Social media posts

Answer: (B)

The main concept being tested is the promotional mix—the four broad techniques used to communicate with customers: personal selling, advertising, sales promotion, and public relations. The option that lists these four categories exactly matches the standard four pillars of promotion. Personal selling involves direct, interactive persuasion through sales staff or hosts; advertising uses paid media to reach a wide audience; sales promotion offers short-term incentives to spark immediate action; and public relations concentrates on building a favorable image and managing publicity.

Other options mix in specific tactics or channels rather than the four broad tools themselves, which is why they don’t fit as the complete answer. They may include tactics like direct mail, digital banners, loyalty programs, or coupons, but these are steps or methods within the larger categories, not the four fundamental promotional techniques themselves.