Which of the following are typical advertising objectives?

• A. Inform, persuade, remind
• B. Collect customer data
• C. Build personal relationships
• D. Offer discounts to loyal players

Answer: (A)

Advertising campaigns in casino marketing aim to inform, persuade, or remind the audience. Informing means sharing relevant details about new games, promotions, or events so guests know what’s available. Persuading involves shaping attitudes and encouraging actions, like choosing this casino over others, visiting for a show, or signing up for the loyalty program. Reminding keeps the casino in the audience’s mind over time, nudging former visitors or current players to return or redeem benefits.

While collecting customer data and building personal relationships are important parts of overall marketing and CRM, they aren’t the typical advertising objectives. Collecting data is a research/CRM activity, and building relationships spans broader marketing efforts. Offering discounts to loyal players is a promotional tactic that can appear in campaigns, but it isn’t, by itself, the standard advertising objective.