What is the purpose of fam trips?

• A. To invite all customers to free meals irrespective of role
• B. To host a press conference on site
• C. To allow decision makers to see the facilities and attractions first-hand so they can gather information
• D. To conduct internal staff training sessions

Answer: (C)

Fam trips are designed to give industry decision-makers a firsthand feel of a property’s facilities, attractions, and services. In a casino context, this means inviting travel buyers, partners, media, or incentive planners to experience the resort—gaming floors, hotel rooms, dining venues, entertainment, and event spaces—so they can assess quality and gather accurate information to share with clients or colleagues. This direct experience helps them make informed recommendations, tailor proposals, and market the property effectively from real observations rather than secondhand descriptions. It's not about inviting all customers for free meals, hosting a press conference, or training internal staff; those activities pursue different goals.